Evaluating Marketing Actions and Outcomes, Volume 12 (Advances in Business Marketing and Purchasing)

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Arch G. Woodside " Evaluating Marketing Actions and Outcomes, Volume 12 "
JAI Press; 1 edition | September 4, 2003 | English | 672 pages | ISBN : 0762310464 | PDF | 4MB
Hardbound. What's really happening? For an organization this question contains at least four sub issues: What actions are being done now help to increase the organization's performance? What actions are wasted motions - what are we doing that does not contribute and wastes our time? What actions harm the organization's performance - what actions are counterproductive in helping the organization achieve what really needs to be accomplished? What actions are we not doing now but really should be doing to increase the organization's performance


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