Irresistible! Markets, Models, and Meta-Value in Consumer Electronics (ReUp)

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George Bailey, Hagen Wenzek, “Irresistible! Markets, Models, and Meta-Value in Consumer Electronics"
IBM Press 2005 | ISBN-10: 0131987585 | 272 Pages | CHM | 1,2 MB
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IRRESISTIBLE! MARKETS, MODELS, AND META-VALUE IN CONSUMER ELECTRONICS charts some vast changes in the consumer electronics industry, showing how many CE companies must radically change to survive. Two industry consultants here examine the many issues affecting the industry, from online games and sales to telehealthcare and new devices and services, providing in-depth tips on how to make better decisions, change cost structures to support quick growth and changes, how to sell overseas into new markets, and much more. Industry managers receive many insights and specifics which will prove a 'must' for any operating a business in this rapidly changing industry.


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