Strategic Management in Construction

Description for Strategic Management in Construction

David Langford, Steven Male, "Strategic Management in Construction"
Wiley-Blackwell; 2nd edition (December 5, 2001) | English | 0632049995 | 256 pages | PDF | 11.30 MB
This book reviews the general theory of strategy, relates it to the particular circumstances of the construction industry, and shows how it can be applied in practice. It brings together ideas from economics, marketing, management, business and politics to develop strategic management for both contractors' firms and the associated professions.
Substantial changes have occurred in the industry since the book was first published in 1991. This Second Edition reflects the major developments that have followed the Latham and Egan reports, and includes new chapters on international strategy and marketing, showing how they can contribute to the strategic planning of construction organizations.
The book will provide a valuable tool for the strategic development of construction firms.

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