The Mobile Revolution: The Making of Worldwide Mobile Markets (Repost)
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Dan Steinbock, «The Mobile Revolution: The Making of Worldwide Mobile Markets»
Kogan Page | ISBN: 0749442964 | 2005 | PDF | 304 pages | 3.9 MB
| “ | In the past, mobility was driven by technology change. With increasing penetration, the momentum is now on usage. Tomorrow, it will be on mobile content. Yet the frameworks we deploy to understand industry change originate from technologists, not from marketers. According to conventional industry wisdom, technology-based innovations are part of a continuum of change. Each wave of innovation is typically illustrated with the S-curve, a graph of the relationship between time (the effort put into improving a product or process) and performance (the return on the investment). Each wave of innovation is characterized by a continuous curve. | ” |
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