The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business
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The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business
By Jerry Wind (Author), Colin Crook (Author), Robert Gunther
Publisher: Wharton School Publishing | 2004 | 336 Pages | ISBN: 0131425021 | PDF | 12.9 MB
| “ | The world you live in is all in your mind, according to Wharton Business School Professors Yoram Wind and Colin Crook. The Power of Impossible Thinking is a witty and lucid translation of neuroscience research about "mental models"--the deeply ingrained assumptions and images that shape our reality and influence opportunities for success and failure. "Our models are gated communities," say Crook and Wind, who offer a superb crash course on the power and limit of mental models. | ” |
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