e-Strategy, Pure & Simple: Connecting Your Internet Strategy to Your Business Strategy
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Description for e Strategy Pure Simple Connecting Your Internet Strategy to Your Business Strategy
e-Strategy, Pure & Simple: Connecting Your Internet Strategy to Your Business Strategy
Publisher: McGraw-Hill Trade | ISBN: 0071371788 | edition 2000 | PDF | 173 pages | 5,93 mb
Senior managers know that the Internet demands new business strategies. But for many of these executives, much about the Internet and e-commerce remains enigmatic. This important new book by strategy guru Michel Robert demystifies the Internet for executives and provides a comprehensive framework for developing Internet strategies that dovetail with an organization's overall business strategy.
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